+28.4%
single store PRODUCTION growth rate
“Technology and systems freed us up to do what matters: create an amazing patient experience, and when you focus on the experience, growth follows.”
Dr. Bryn Cooper
Cooper Orthodontics
When Dr. Bryn Cooper launched Cooper Orthodontics in Houston, she set out to build a practice where convenience, technology, and patient experience came together seamlessly. As her practice grew, Dr. Cooper knew she needed smarter systems to maintain that vision at scale.
Strategic outsourcing choices, including implementing OrthoFi early on, allowed her to create a patient-first model that fueled remarkable growth and operational success.
Before patients arrive at Cooper Orthodontics, they’re already experiencing the difference. Every detail is designed to remove friction and build confidence, from digital paperwork and insurance verification to automated reminders and personalized welcome messages.
“With OrthoFi, patients can complete everything on their own time,” said Dr. Cooper. “It’s convenient for them and keeps things moving smoothly. When they arrive, they’re ready—and excited—to start.”
This pre-visit engagement saves time in the office and sets the tone for a high-value, patient-first experience that stands out in a competitive market.
Helping Patients Say ‘Yes’ to Treatment
One of the most transformative parts of Dr. Cooper’s workflow is how she presents payment options. With the Open Choice Payment Slider, patients are guided through a transparent, flexible process where they choose the down payment and monthly amount that fits their budget.
“Open Choice financing is amazing. When patients control their financial choices using the Slider, they feel empowered, not judged,” Dr. Cooper explained. “It removes barriers and helps them move forward with treatment, often during their first visit.”
By removing the discomfort from financial discussions, Cooper Orthodontics makes starting treatment easy and accessible.
Houston Location Growth Spotlight
+28.4%
Production Growth Rate
+23.3%
Kept New Patient Exam Rate
+46.8%
Same-Day Start Rate
A Foundation Built for Growth
As demand grew, Dr. Cooper partnered with OrthoFi to help her practice with insurance and patient AR processing, billing, and collection.
“Instead of hiring a new financial coordinator, we brought in OrthoFi,” she shared. “It was less expensive than hiring—and it freed up my team to focus on the patient experience, not paperwork.”
That decision gave her the infrastructure to expand to multiple locations while maintaining consistency, speed, and exceptional service.
Taking Financial Stress Off the Table
Before OrthoFi, end-of-week financial reviews were a regular—and often exhausting—part of Dr. Cooper’s routine. Manually tracking down payments, resolving discrepancies, and verifying insurance slowed progress and stole valuable time from her and her team. That changed entirely with a fully integrated platform.
“I used to call them Financial Fridays,” she said. “I’d spend hours digging through numbers in the software. But now, everything is accurate and easy to access. I don’t miss it.”
Today, her financial data is reliable, her collections are consistent, and her practice runs more efficiently than ever.
Results Spotlight (2024)
Both Locations
Cooper Orthodontics
Gaidge Industry Average
Insurance Accounts Receivable Delinquency
0.5%
2.1%
Total Accounts Receivable Delinquency
2.7%
5.2%
Conclusion
Dr. Bryn Cooper built a practice for long-term success through smart digital investments, a flexible financial approach, and an unwavering focus on the patient experience. By transforming the patient journey at every step, she positioned Cooper Orthodontics as a modern leader in the industry.
“Technology and systems freed us up to do what matters: create an amazing patient experience,” Dr. Cooper said. “And when you focus on the experience, growth follows.”
3.7X
+28%
Ready to see similar results in your practice?
More Resources
Multi-Location Growth Through Technology and a Patient-Centric Approach
Dr. Tara Gostovich – Driving Growth and Exceptional Patient Care Through Digital Transformation
