74%
same-day start rate
“OrthoFi is more than just a tool for managing your finances. It’s a way to spoil your patients. When you let OrthoFi handle the financial side, you can focus completely on patient care, and that focus will come back to you tenfold.”
Dr. Greg Efros
Efros Orthodontics
When Dr. Greg Efros opened his first orthodontic office in Kingston, NY, he was driven by a simple vision: to provide an outstanding customer experience while balancing his family’s needs. But as demand grew, his journey evolved. Dr. Efros and his team have achieved remarkable growth across two original locations, expanded to multiple locations, and consistently outperformed the industry.
32.6%
Production Growth
10.1%
Production per Start Increase
20.2%
Starts Increases
27.69%
Annual Production Improvement
Creating the Foundation for Sustainable Growth
Dr. Efros opened his first practice with limited resources, managing finances and patient scheduling manually. A pivotal decision was implementing OrthoFi, enabling the practice to scale to multiple locations with simplified and centralized financial workflows, insurance processing, and patient engagement.
When asked about his motivation to grow, Dr. Efros shared, “It wasn’t just about seeing more patients. I wanted to create a practice that could thrive without me. I wanted to take time off with my family without worrying about day-to-day operations.”
Building a Scalable Model
Implementing OrthoFi allowed Dr. Efros to focus on delivering exceptional patient care, making orthodontic treatment accessible and affordable for more patients.
Improved Case Acceptance
Through OrthoFi’s Open Choice model, Efros Orthodontics makes treatment accessible to a broader range of families.
“Patients walk in knowing exactly what they want—whether it’s putting down $500, $300, or even $4,000. With Open Choice, we make it work by leveraging those who pay more to support those who need flexibility. And why not? The risk is minimal when collecting 98% of receivables,” explains Dr. Efros.
Optimized Financial Processes
By streamlining collections and payments, OrthoFi allowed the financial team to manage all accounts efficiently, even as the practice expanded.
“Thanks to OrthoFi, I’ve been able to scale without hiring additional financial staff. We can open new locations, and our existing team is still able to handle the patient volume,” said Dr. Efros.
Data-Driven Insights for Growth
OrthoFi’s data allowed Dr. Efros and his team to make informed decisions on pricing, treatment types, and patient engagement strategies. This helped Efros Orthodontics raise fees without impacting case acceptance.
“Raising our fees didn’t impact our conversion rate because patients are looking for monthly affordability. They’re not paying that much attention to the total number,” shared Dr. Efros.
OrthoFi ROI
5.1X
5.8X
Benchmark Comparisons
Efros Orthodontics
Industry
Kept New Patient Exam
90.2%
76%
Same-Day Start Rate
74%
19%
2-Year Compounded Annual Growth Rate
9.7%
-3.6%
Insurance AR Past Due
0.55%
2.2%
Conclusion
With six locations and another opening soon, Efros Orthodontics continues to expand with confidence in their systems and processes. Through optimized financial management, patient-focused tools, and reliable data, OrthoFi enabled Dr. Efros to scale his practice, achieve industry-leading growth, and refine his approach to patient care.
As Dr. Efros put it, “OrthoFi is more than just a tool for managing your finances. It’s a way to spoil your patients. When you let OrthoFi handle the financial side, you can focus completely on patient care, and that focus will come back to you tenfold.”
Ready to see similar results in your practice?
