Aired: August 22nd, 2025 12 PM EST
Today’s kids aren’t just along for the ride when it comes to orthodontic treatment—they’re actively shaping decisions. With greater self-awareness, social influence, and parental collaboration, children now have a powerful voice in when, where, and how they get treatment. In a competitive market where families have options, Treatment Coordinators who embrace this shift will win more cases.
Join us for an eye-opening session where we break down the kid-influenced buying process and give you actionable strategies to engage young patients in a way that builds trust, drives urgency, and increases case acceptance.
1️⃣ Understand how kids are changing the sales process – Learn why today’s kids are more engaged in treatment decisions and how social influences shape their perception of orthodontics.
2️⃣ Master the Parent-Child Dynamic – Discover how to navigate collaborative decision-making and ensure both parents and kids feel empowered.
3️⃣ Engage and Convert – Get proven techniques to make children feel heard and valued in consultations while positioning the treatment plan as their best choice.
4️⃣ Adapt to the New Buying Cycle – Recognize the impact of child-driven decision-making on sales timelines and create urgency without pressure.
5️⃣ Win in a Competitive Market – Learn how to differentiate your practice by aligning with modern parenting styles and the digital/social influences affecting treatment choices.
6️⃣ Enhance TC-Doctor Synergy for Next-Level Case Acceptance – Discover how TCs can become expert fact-finders, gathering key insights from both kids and parents to equip doctors with powerful talking points—ensuring a seamless handoff, a unified message, and an experience that exceeds consumer expectations.