Originally Aired: December 2nd, 2025 at 8:00PM ET
The marketing landscape for orthodontic practices has never been more unpredictable.
Since COVID, patient flow has felt like a faucet that randomly surges or slows — and automation alone hasn’t solved the problem. As we look ahead to 2026, true success will come from combining modern technology with timeless, human-centered marketing.
Join Tony Peniche, Partner & Marketing Director at Peniche & Associates, as he shares innovative marketing strategies that balance personal connection with modern efficiency. Drawing from proprietary systems, hands-on experience with hundreds of practices, and robust industry data from partners like OrthoFi, Gaidge, and Dental Monitoring, Tony will reveal how to take control of your new-patient pipeline, reinvent traditional marketing programs, and foster meaningful engagement with patients, parents, and communities.
Learning Objectives:
By the end of this session, attendees will learn how to:
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Stabilize new patient exam flow by applying strategies that make your pipeline as predictable as turning a faucet.
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Leverage real-world data and market insights from OrthoFi and Peniche & Associates to make smarter, faster marketing decisions.
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Reimagine “legacy” marketing programs with a modern twist that strengthens human connection without sacrificing efficiency.
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Identify actionable next steps to access proprietary systems, coaching, and workshops that give your practice a competitive edge heading into 2026.
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