Join host Marla Merritt and industry experts Chris Bentson, Shannon Patterson, and Oliver Gelles (CMO, OrthoFi) as they unpack the latest orthodontic data from OrthoFi and Gaidge — and what it means for your practice heading into 2026.

🔍 In This Episode

• Growth returns: production up 3.7%, starts steady, and pending patients driving Q4 wins

• Discount creep: why write-offs are up 8%—and smarter ways to use incentives instead

• Consumer shifts: credit use slowing, flexibility rising, and in-house financing more vital than ever

• Practice priorities: fix your phones, tighten follow-up, and plan now for 2026 success

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