What should you do to prepare yourself for a successful New Patient Consultation? Starting the sales process early, or what Tracy and her team call “The Pre-Party” work, is the key to getting a patient to say yes to treatment.
Join us for a deep dive into:
- The Millennial buying process and the “Village” they influence
- Strategies to ensure every “Feels box” is checked for your new patients
- What progressive practices and DSOs are doing to provide this Millennial service
Upcoming Education and Webinars
Join Us at NEXUS 2024
About the Speakers
TRACY MARTIN | STRAIGHT CONSULTING
Tracy Martin is a Millennial Mom and the CEO of Straight Consulting; a powerful combination that utilizes her 2 favorites: Generational Buying Habits and Orthodontic Practice Consulting. Growing up in ortho, having held every position over the course of 16+ years, in offices ranging from start-ups to multi-practice/multi-doctor and DSO, Tracy is passionate about the business of orthodontics.
ALISHA HOLBERT | STRAIGHT CONSULTING
Like Tracy, Alisha “grew up” in dentistry and orthodontics, From her first job out of high school as a dental assistant for a general dentist to finally landing in ortho where she wore every hat from scheduling to insurance to treatment coordinator.
Now, Alisha brings her direct, no-nonsense approach informed by a wealth of industry experience to help practices of all shapes and sizes adapt and thrive amidst a changing dental landscape.
GUSTAVO SANCHEZ | STRAIGHT CONSULTING
Gustavo’s journey in the orthodontics industry spans over six years, with a unique story, beginning unexpectedly as a patient. He started his career as a full-time Digital Lab Manager and Office Manager. Gustavo later joined uLab Systems as a Clinical Education Specialist, and then Straight Consulting as a Practice Consultant.
Gustavo uses his real-life experiences to guide others to maximize their potential. He is a powerhouse of energy and enthusiasm, holding a deep appreciation for the journey that led him to his current success, embodying an attitude of gratitude.
What’s next for your practice?
Let’s free up your team to implement the tools and strategies that ensure your practice success. Click below to directly schedule a personalized product demo with a team member in your region.
Pick a Time to Talk


