In this session, Tracy Martin explores what the “other guys” are offering and why shifting to a Limited Treatment Strategy could set you up to compete directly with their treatment offers.
It is important that practices understand the patient psychology—especially for Millennials—on why they would choose a DSO or DTC Aligner company over a private ortho practice or OSO,” said Tracy.
In this session, Tracy will:
- Provide a strong case for offering Limited Treatment
- Explore the ideal way to present this option
- Discuss some common mistakes practices make that could sabotage their efforts toward implementing this change
- And more!
Tracy Martin | Straight Consulting
With a black belt in orthodontics and a game-changing conversion rate, Tracy has mastered the art of providing the highest level of patient care while creating a rhythm the team can dance to. Growing up in ortho over the past 15 years, in offices ranging from start-ups to multi-practice/multi-doctor, Tracy has developed a method for increasing case acceptance, improving office efficiency, and introducing standout marketing strategies.
What’s next for your practice?
Let’s free up your team to implement the strategies your practice needs to compete with the “other guys”. Click below to directly schedule a personalized product demo with a team member in your region.
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