Our Story

Dave Ternan is a co-founder of OrthoFi and brings a unique blend of startup experience with a broad range of management & strategic consulting for numerous Fortune 100 companies. Prior to joining the startup world, Dave spent over 10+ years with Accenture and Slalom Consulting and consulting for PepsiCo, General Motors, Caterpillar, Dow Chemical and Newmont Mining. Dave spent over three years working for prior startups, first with New York Video School as the VP of Technology and Operations and then at Live Smart Solutions as the Program Director responsible for technology and product development. He is passionate about problem-solving, bringing amazing solutions to clients and building great teams. Originally from Michigan, Dave earned his Bachelor of Science degree in Mechanical Engineering from the University of Michigan. He is an avid volleyball player, skier, and golfer but spends most of his spare time with his wife and young daughter.

Wendy Glickenhouse is responsible for the overall financial strategy, corporate development and accounting functions to enable OrthoFi’s aggressive growth strategy and meet its client and investor expectations. Wendy is committed to maximizing long-term shareholder value, ensuring a balanced portfolio of growth initiatives and maintaining a high level of integrity and transparency. Prior to joining OrthoFi, Wendy spent five years at Healthgrades, starting as a FP&A Analyst, working her way up as Vice President of the Finance team. Wendy started her career at Rothschild Investment Bank in NYC, focusing on mergers and acquisitions in a variety of industries. Originally from New York, Wendy earned her Bachelor of Science degree in Business Management from Babson College. Wendy spends her spare time running, hiking, skiing and exploring the world. She also loves volunteering and spent 3 years as a volunteer firefighter in her hometown.

Greg Cully’s career spans over 25 years in the software, technology, telecommunications, and consulting industries. Prior to joining OrthoFi, he helped bootstrap two startups and held leadership roles at T-Mobile, Verint, Kana Software, and eVergance delivering solutions for iconic brands such as eBay, Adobe, Paypal, Walmart, and USPS. Greg brings deep expertise in global SaaS operations, business operations, product development, engineering, professional services, and marketing. As COO, he’s responsible for helping OrthoFi’s customers grow profitably through seamless delivery of OrthoFi’s SaaS and services solutions. As a lifelong problem-solver, his passion is simplifying the complex, accepting the greatest challenges, and helping teams realize their potential. Greg grew up in rural Nebraska, then migrated to Kansas to earn a Bachelor of Science degree in Industrial Engineering from Kansas State University. Now residing in the Kansas City Metro, Greg enjoys the outdoors and traveling with his wife and three children.

Juhi Jaiswal is a technology executive with more than 17 years of experience building, scaling, and modernizing software platforms for high-growth healthcare technology organizations. She joined OrthoFi in 2025 as Chief Technology Officer, where she leads the company’s technology strategy, engineering organization, data platforms, security, and innovation initiatives. Juhi’s strength and passion lie in solving complex business challenges through technology, building high-performing engineering teams, and creating scalable, resilient systems that support long-term growth. She is especially focused on using data, automation, and AI to improve operational efficiency, product scalability, and customer outcomes.

Prior to joining OrthoFi, Juhi spent nearly two decades at GHX, rising from Software Engineer to Vice President of Engineering and helping scale the company into a global healthcare technology leader with more than $420 million in annual revenue and 1,500 employees worldwide. Her experience spans platform modernization, enterprise integrations, data products, cloud transformation, and leading global engineering teams. She lives in Colorado with her family.

Chris Erickson-King is a go-to-market executive with over 21 years of experience, specializing in the building and scaling teams and enterprise level processes required to take companies from $1M to $300M+ in revenue.  He joined OrthoFi in 2025 as Chief Revenue Officer responsible for Sales, Solutions Engineering, Marketing, and Partnerships.  Chris’s strength and passion is teaching teams to build messaging and GTM processes that accelerate customer and revenue growth for complex B2B software and managed-services solutions.  Prior to joining OrthoFi, Chris had leadership roles with ServiceSource, MuleSoft, LQ Digital and Reef.ai.  He lives with his wife in Denver, CO.

Dan Santiago leads all Practice facing teams and is responsible for all aspects of the Practice Lifecycle beginning with Training, Implementation and Adoption, Growth and Renewals, Practice Support and overall Practice Satisfaction. He joined OrthoFi in 2018, bringing with him nearly 20 years experience in Customer Success, Sales, Operations, and Strategy. Prior to OrthoFi, Dan spent 17 years at ServiceSource, a global leader in outsourced Customer Success and Renewals, working in various executive roles across the business. Among other notable achievements, he co-led ServiceSource’s first international expansion by establishing EMEA operations in Dublin, Ireland; growing and scaling the business from 8 people to over 400 in just under four years’ time.

Aaron Lacheta is a product executive with more than 20 years of experience leading strategy, product management, operations, and entrepreneurship across vertical B2B SaaS businesses. As Vice President of Product at OrthoFi, he leads product strategy and innovation, with a focus on building solutions that help orthodontic organizations grow, improve financial performance, and deliver exceptional patient experiences.

Before joining OrthoFi, Aaron held leadership roles at DaySmart and EverCommerce as well as growth-stage, private equity-backed, and public company environments. He is also a three-time entrepreneur and co-founder with a track record of building and scaling technology businesses, strengthening product organizations, and connecting strategy to measurable business outcomes. Aaron is passionate about solving meaningful customer problems and building products that create lasting value. He earned a Bachelor of Science in Marketing from the University of Illinois.

Marla led the commercial team at OrthoBanc LLC for 20 years by continually cultivating a customer-focused mindset. When OrthoBanc and OrthoFi became Stronger Together, Marla’s role shifted to focus solely on industry relationships and partnerships. Some of her proudest moments include leading OrthoBanc to achieve 5 consecutive Inc. 5000 listings, winning Exhibitor Magazine’s Sizzle award, and scoring the coveted TradeShow Marketing All-Star award. She contributes each of these successes to her fabulous team and their commitment to always provide memorable customer service.

Charley Brown is Vice President of Sales Operations and CRM at OrthoFi, where he leads sales operations, CRM strategy, revenue processes, reporting, and go-to-market systems. With more than 15 years of leadership experience across sales operations, revenue operations, product management, and technology, he is passionate about building scalable systems and high-performing teams that drive growth and enable data-driven decision-making.

Prior to joining OrthoFi, Charley co-founded Comprehensive Finance, Inc. (CFI), a dental fintech company focused on expanding access to care while helping providers improve financial performance. As Co-Founder and Chief Operating Officer, he helped build and scale the organization for more than a decade, leading operations, product, and strategic growth initiatives through its acquisition by OrthoFi in 2021.

Outside of work, Charley is an active member of First Baptist Dallas and enjoys spending quality time with his family.

Ashley Haga is a growth-focused marketing leader. She brings experience leading demand generation, brand strategy, and go-to-market programs for technology-enabled organizations. She joined OrthoFi in 2026 as Vice President of Marketing, where she leads the company’s marketing strategy.

Prior to joining OrthoFi, Ashley led Marketing for EverDriven, a $250 million private equity-backed company serving the K–12 education market. Earlier in her career, she worked in agency and in-house leadership roles building revenue-focused marketing organizations across healthcare, technology, and education.

Ashley is passionate about building high-performing teams, aligning marketing and sales, and creating strategies that drive measurable business outcomes. A Colorado native, she enjoys competitive beach volleyball, hiking, and spending time with her family.

Michael O’Muireadhaigh is the Director of People Operations at OrthoFi, where he leads initiatives focused on employee development, leadership effectiveness, culture, and organizational performance. Since joining OrthoFi in 2015, Michael has played a key role in scaling the organization, first helping practices successfully implement OrthoFi’s solutions before transitioning into roles dedicated to building high-performing teams and strengthening company culture.

Michael brings more than 20 years of experience leading people, programs, and operational initiatives across healthcare, education, and technology. His background includes founding and scaling a home health organization, managing large-scale community programs, and driving strategic projects within public education. He is passionate about creating environments where people feel supported, empowered, and equipped to do their best work.

Michael holds a master’s degree in Clinical, Counseling, and Applied Psychology from the New York Institute of Technology, an Advanced Project Management certification from Stanford University, and is a SHRM Certified Professional (SHRM-CP).

Kevin Gladstone is a seasoned leader in the dental industry with over 20 years of experience in sales, business development, and strategic account management. As OrthoFi’s Director of Sales since 2022, Kevin drives innovative financial and operational solutions, fostering partnerships and streamlining financial processes to enhance patient care. His passion lies in empowering dental professionals to achieve operational excellence while delivering exceptional patient experiences. Prior to joining OrthoFi, Kevin spent 17 years at Dentsply Sirona, excelling in roles like National Account Manager and Regional Sales Manager. He is known for mentoring high-performing teams, exceeding sales targets, and building strong client relationships. Based in Cleveland, OH, Kevin and his wife enjoy supporting Cleveland sports teams, coaching youth sports, and embracing the lively pace of life with their four children.