Originally Aired: December 2nd, 2025 at 8:00PM ET

The marketing landscape for orthodontic practices has never been more unpredictable.

Since COVID, patient flow has felt like a faucet that randomly surges or slows — and automation alone hasn’t solved the problem. As we look ahead to 2026, true success will come from combining modern technology with timeless, human-centered marketing.

Join Tony Peniche, Partner & Marketing Director at Peniche & Associates, as he shares innovative marketing strategies that balance personal connection with modern efficiency. Drawing from proprietary systems, hands-on experience with hundreds of practices, and robust industry data from partners like OrthoFi, Gaidge, and Dental Monitoring, Tony will reveal how to take control of your new-patient pipeline, reinvent traditional marketing programs, and foster meaningful engagement with patients, parents, and communities. 

Register below to access the full recording: