Leadership, Culture, Hospitality, Sales, then Marketing
Growing an orthodontic practice has never been more challenging. Rising overhead, increased competition, staffing shortages, and changing consumer expectations have made it harder to grow simply by spending more on advertising.
What if sustainable orthodontic practice growth starts somewhere else?
In this exclusive webinar, OrthoFi’s Marla Merritt sits down with Brian Wright, Founder and CEO of New Patient Group, to explore the Five to Thrive framework, a practical approach that has helped orthodontic practices improve production, strengthen patient experiences, and build healthier businesses by focusing on the fundamentals that drive long-term success.
Watch the full webinar to learn how the highest-performing practices create predictable growth through better leadership, stronger teams, exceptional patient experiences, and marketing that supports, not replaces, great operations.
What You’ll Learn
During this one-hour session, you’ll discover:
Why leadership is the foundation of every successful orthodontic practice.
How culture directly impacts employee retention, patient satisfaction, and profitability.
The role hospitality plays in reducing no-shows, increasing referrals, and improving patient loyalty.
Why sales should be viewed as patient education that builds trust and confidence.
How patient affordability and flexible financial options can improve case acceptance.
Why marketing performs best after the operational fundamentals are in place.
Practical strategies to improve conversion without relying solely on additional advertising.
Whether you’re focused on increasing production, improving case acceptance, strengthening your team, or creating a more consistent patient experience, you’ll leave with actionable ideas you can begin implementing immediately.
Meet Brian Wright
Brian Wright is the Founder and CEO of New Patient Group, nationally recognized speaker, and host of The Brian Wright Show. He has worked with orthodontic practices across North America to help improve leadership, patient experience, practice culture, and sustainable growth. His Five to Thrive framework challenges traditional thinking by demonstrating that the strongest practices are built from the inside out, not through bigger marketing budgets.
